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The way you work can have a huge impact on your creative success. We present the best advice from leading designers on every stage of the creative process, so that you can keep clients satisfied and make the most of your talents
What is design? Design is both the process and the final product of an endeavour to fulfil a personal or professional brief. Whether you are creating a piece of graphic work, a website, or a design for a new product, the underlying principal is the same – the creative process is everything.
Bad design results from faults with this process – poor planning, ignoring the conventions of the media, poor technical skills or poor communication. So how can you streamline your working methods? How do you go from haphazard doodler to a well-oiled design machine? Listen to the experts.
We approached 17 leading designers working in print, video and on the web, to obtain their words of wisdom on every stage of the design process, from ideas and planning, through to best practice and software skills, and finally putting the finishing touches on their work. We also asked each of our experts to reveal their worst experiences, and how they turned them to their advantage.
Despite their very different backgrounds, many of our designers offered the same advice – about reading the brief, and planning your work on paper. Design is a subjective thing, and we all have different ways of getting results, but take heed of the expert advice offered within the following pages and you’re sure to improve the way you work.
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